About Me

I'm a Senior Product Manager with 8 years of experience building digital products across mobility, e-commerce, and telco. Currently based in Riyadh, I lead the rental product at Lumi — where I helped launch KSA's first in-app car rental extension and drove +120% YoY customer acquisition growth.

Before Lumi, I built merchant onboarding products at Grab across Southeast Asia, developed ML-powered price recommendation systems at Tokopedia, and managed core payment and subscription infrastructure at Telkom Indonesia.

I'm drawn to complex problems where the right product decision creates genuine, measurable value for users — and I care as much about how a team moves as about what it ships.